Of course, managing diversity is an intrinsic approach to human resources management. However, diversity management is a strategic process that can succeed only if the company’s leaders take up a collective goal and commits to the diversity strategy, agenda and targets. We need to move away from value statements and go beyond policies in order to create a culture of belonging and trust, where all employees feel free to bring their full selves to work and to contribute. 


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When we speak about diversity, even the meanings and perceptions might be diverse. Generation X and Boomers see diversity as ensuring equal chances for everybody, regardless the demographics (age, gender, culture, ethnicity, LGBT), while Millennials understand diversity as accommodating various backgrounds, experiences, values and needs. Presently, as diversity is this mixture of both tangible and subtle aspects, the challenge is to find ways for making the most of these differences -Valentin Păuna, HR Director METRO Cash & Carry Romania.

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Why and since when does your company believe and invest in diversity management?

Diversity is a key part of our corporate culture at the REWE Group and it was extended to Penny Market in Romania from the very beginning. We believe that promoting diversity is particularly important for ensuring company success at a time of constant demographic change in society.

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Why and since when has your company believed in and invested in diversity management?

We believe that diversity is a key element for evolution and innovation and we take great pride in our policy and programs. Diversity management is an important part of our organizational culture both globally and locally. I’ll even go as far as to say that it is embedded in our company’s DNA.

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I really hope that the number of the companies who don’t prioritize diversity and inclusion will decrease in the near future. It is not my business to give advice, but here it is my belief: even outside the company’s culture, nowadays, we should take one minute of reflection. A minute to stop from the daily rush and think honestly about our role and impact on the society we live in, because everything we do, we think, we speak or share, as individuals or business entities, has an impact on the big picture. Our behaviour has the power to be a model for the others and to influence forward, so we must take care what kind of example we choose to be.

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According to Carmen Avramescu, HR Regional Director at Tenaris, everything starts with the commitment and support received from top management in the creation and implementation of actions plans designed to build a more diverse organizational culture. Then, efforts should be put into reducing and preventing unconscious biases such as fighting preconceived ideas that some working places are only suitable to men. Last, but not least, a considerate attention should be given to “walking the talk” by transforming words into real actions.

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