For several years now our voluntary policy in this field has had a more ambitious objective: make diversity a performance driver. Even if it is very hard to make a correlation between performance and diversity, it has been proven that this alchemy is a success, employees are more motivated, they feel a stronger sense of belonging and demonstrate greater professional commitment. So, in the end there is a competitive advantage: greater appeal as an employer, better knowledge of our markets, quality of the atmosphere at work, increased innovation capacity etc.

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Why and since when does your company believe and invest in diversity management?

Respect for diversity is one of the most important values at KRUK. We treat diversity as a source of innovation and effectiveness. KRUK Romania joining the European platform Diversity Charter is the expression of our determination to promote diversity and equality of chances. We are implementing these human resources management principles for some time now, following the model of our mother-company in Poland, that signed the Diversity Charter since 2013.

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The case for embracing diversity in the workforce is stronger than ever. Diverse companies now outperform non-diverse companies! Why? Well, when people from all different backgrounds come together, they bring different perspectives, information, and world views. This mix creates more innovation, a more productive team, and ultimately a more profitable business. According to Alexandru Aldoescu, Head of HR, General Affairs & Procurement Manager (Romania and Bulgaria), Samsung Electronics Romania, diversity is something every company should strive for.

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You may have noticed an increase in posts about diversity and inclusion on the Romanian Diversity Charter’s webpage recently. This is part of a conscious effort of the platform to advocate for our society to become more diverse and inclusive in future. In today’s post, Anca Georgescu from Transylvania Animal Care talks about what actions the organization has been taking — and plans to take – to address this topic, including celebrating some successes to date and identifying some challenges ahead.

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We are pleased to announce a new diversity column on the Diversity Charter’s website that will explore how the concept of diversity management is practiced and embraced by Romanian companies and organizations. We’ve talked today with Eduard Drăghici, employer branding coordinator at Carrefour Romania, about the role of diversity within the French retailer with operations in more than 30 countries.

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